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• Self Motivation Is Vital For A Small Business Owner

  How motivated to succeed are you? Self motivation is one of the key elements to the success of your new business. You may have been very motivated and excited as you were putting your idea together, but...Read the full post.

  Posted on 28 Aug 2009

• Who is your prospect in your target market?

  Having taken into account the 7 key areas, which I discussed in more depth the previous article, listed here as a quick reminder 1. Worries 2. Age 3. Gender 4. Education 5. Relationship/marital Status ...Read the full post.

  Posted on 18 Aug 2009

• 7 Things you need to know about your prospects in your target market – Part 7

  Their location , where do they live, in a flat or house, in the town or country. This is not the same as income related i.e. big house in the country, again this is about what they will need and want, ...Read the full post.

  Posted on 10 Aug 2009

• 7 Things you need to know about your prospects in your target market – Part 6

  Their income , this is not a rich or poor scenario, as both may have a need for your product or service, but there may be different levels of service you can offer or an entry level product with accessories...Read the full post.

  Posted on 05 Aug 2009

• 7 Things you need to know about your prospects in your target market – Part 5

  Their relationship/marital status , it’s not a case of are they married, but more the difference between the message to a single 40 something, with lots of disposable income and few responsibilities or...Read the full post.

  Posted on 27 Jul 2009

• 7 Things you need to know about your prospects in your target market - Part 4

  Their level of education , this is similar in some respects to the age related question, once again we need to speak in language the recipient will readily understand. It is not a case of treating everyone...Read the full post.

  Posted on 20 Jul 2009

• 7 Things you need to know about your prospects in your target market - Part 3

  Their gender , even though we live in a more equal society, we still tend to segment by gender and market accordingly to the specific needs and wants of the different sectors. ……….to be continuedRead the full post.

  Posted on 13 Jul 2009

• 7 Things you need to know about your prospects in your target market - Part 2

  Their age , this may seem unusual, but think about it, everything we say or write is targeted to our recipient, after all we may have the same conversation with our grandmother and our children, but we...Read the full post.

  Posted on 06 Jul 2009

• 7 Things you need to know about your prospects in your target market – Part 1

  You must sell to your prospects emotions and in order to do this, you need to know certain key things about your prospect to enable you to successfully sell to them. This blog series will focus on 7 key...Read the full post.

  Posted on 29 Jun 2009

• Attention to detail – does it really matter?

  I received a letter in the post which prompted me to put pen to paper or perhaps fingers to keyboard! I decided to blog, as I felt it was a very simple, small thing, but occurring twice in a few weeks ...Read the full post.

  Posted on 22 Jun 2009